How multi-screen consumers are changing media dynamics ?

19/06/2012 - ComScore

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While TV continues to dominate the media landscape, consumers’ TV viewing habits are rapidly traversing platforms in the digital realm and revealing the evolution of the Multi-Screen consumer. This new and complex ecosystem can make campaign planning a challenge for brand marketers and agencies, and there is still a great deal to learn about how consumers use multiple screens.

What are the demographics of Multi-Screen TV viewers? How are Multi-Screen and Digital TV viewers consuming content and how engaged are they with each media? How can brands stay ahead of the curve by effectively building multi-touch cross-media campaigns ?

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